You know that I do this whole photography, writing and content marketing thing for a living, right?
Last week I caught up with my Dad, and he made a very valid point that I hope this blog post will address: I don't market my work well enough. I was having a bit of a work-whinge (no doubt revolving around the fact that I work a lot but that it never feels like it's quite enough) and unloading all of the regular freelancer's anxieties in his ear, when he highlighted the fact that most readers of this blog, or visitors to my website, probably wouldn't know that this is my job. I market my clients very well, through ongoing content marketing campaigns and bespoke photography and copywriting commissions, but I don't actually market these services to other potential clients. So here goes:
My name is Mat and I am a storyteller.
I develop and distribute high quality media content - mostly in the form of images and words - that builds lasting relationships between a brand and its customers.
This might be bespoke photography or copywriting for a website or a print marketing campaign. It is more valuable to a brand, however, in the form of regular, creative and dynamic content that potential and existing customers engage with through various marketing channels. Custom digital content such as blogs, e-newsletters, photo essays and short videos increase website performance (particularly for search engines) and social media engagement, helping your brand to reach more potential customers and consistently converts views to sales.
Every business needs to share its message. Being able to communicate what you do and why, in order to engage customers, is the key to a successful marketing strategy in the digital age.
You have a story, let me help you tell it.
So there you have it: I'm an award-winning, published, photographer and writer with an international client list including Cloudy Bay Wines, Nokia UK, Otter Surfboards, Hog Island Oyster Co and the London Surf Film Festival, and I'd like to work with you.
All of my contact details are in the last frame of the short video clip above, or you can use mat(at)matarney dot com, send me a message on facebook, instagram or twitter or leave a comment here and I'll get back to you. Thanks.